Mary Wanjiku joined e-Poultry in early 2022 with 200 layers in a single house in Gatundu, Kiambu. Her egg records were in a paper notebook, her vaccination schedule was from memory, and her break-even calculation was a guess.
The Turning Point
After six months of digital record-keeping, Mary noticed her FCR was consistently 0.3 above the breed benchmark. A review with her assigned extension officer revealed she was underfeeding in the grower phase, saving money on feed but losing it in slower weight gain and lower egg output.
Adjusting the feeding program and tracking the change in real time on the e-Poultry dashboard, she saw a measurable improvement within 8 weeks.
Accessing Finance
With 18 months of clean production records in the platform, Mary applied for a farm loan in September 2023. The credit assessment was completed in 48 hours. With the KES 120,000 disbursed, she expanded to a second house, 500 more layers.
The Cooperative Advantage
In 2024, Mary joined the Gatundu Poultry Cooperative, a group of 14 farmers on e-Poultry. As a unit, they negotiated feed prices 8% lower than the individual market rate and secured a contract with a Nairobi supermarket chain for 300 trays/week.
Today
Mary now manages 5,000+ layers across three houses, employs two permanent farm workers, and mentors new members of her cooperative through the platform.
"I didn't need more land or more money to start. I needed better data.", Mary Wanjiku