Privacy Policy

1. Information We Collect

We collect information necessary to provide and improve our services. This includes:

• Personal Identification: Full name, phone number, national ID number, email address, and profile photo.
• Farm Data: Stock levels, batch records, feed usage, vaccination history, egg production, mortality records, revenue, and expenses.
• Location Data: County, sub-county, and GPS coordinates of registered farm(s) for extension officer assignment and market matching.
• Financial Data: M-Pesa transaction references, loan repayment records, and credit assessment scores generated by our AI models.
• Device & Usage Data: IP address, device model, OS version, browser type, app version, session duration, and feature usage logs.
• IoT Telemetry: Temperature, humidity, and other environmental readings from connected farm devices (where applicable).

2. How We Use Your Information

Your data powers the platform features you rely on daily:

• Providing farm management tools: dashboards, analytics, and record-keeping.
• Generating AI-driven credit scores and farm performance reports for financing eligibility.
• Matching you with verified off-takers, suppliers, and extension officers in your area.
• Facilitating insurance underwriting and claims assessment through partner insurers.
• Sending notifications: disease alerts, market price updates, loan repayment reminders, and platform updates.
• Analyzing aggregate trends to improve our products and farmer outcomes across the network.

3. Data Sharing & Third Parties

We do not sell your personal data. We may share data with:

• Lending Partners: Anonymized farm performance data for credit assessment, only with your explicit consent before each application.
• Insurance Providers: Farm records and telemetry data required for policy underwriting and claims processing.
• Extension Officers: Farm data relevant to their assessment visits, limited to their assigned farmers.
• Technical Service Providers: Cloud infrastructure (encrypted storage), analytics, and communication services. All bound by strict data processing agreements.
• Regulatory Bodies: When required by Kenyan law or regulatory order.

4. Data Security

We implement industry-standard security measures to protect your data:

• AES-256 encryption for data at rest and TLS 1.3 for data in transit.
• Role-based access controls: only authorized personnel can access sensitive data.
• Regular security audits and penetration testing.
• Automated backup with geographic redundancy.
• While we strive for maximum security, no system is 100% immune to threats. We encourage users to protect their login credentials and report suspicious activity immediately.

5. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Specifically:

• Active account data is retained for the lifetime of the account.
• After account deletion, personally identifiable data is purged within 30 days.
• Anonymized, aggregate farm data may be retained indefinitely for research and platform improvement.
• Financial records are retained for 7 years as required by Kenyan financial regulations.

6. Your Rights

Under the Kenya Data Protection Act (2019), you have the right to:

• Access: Request a copy of all personal data we hold about you.
• Rectification: Request corrections to inaccurate or incomplete data.
• Erasure: Request deletion of your data (subject to regulatory retention requirements).
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Opt out of non-essential communications and data processing.
• Withdraw Consent: Withdraw consent for specific data uses at any time without affecting prior processing.

7. Cookies & Tracking

Our website and app use minimal tracking:

• Essential cookies for session management and authentication.
• Analytics cookies (opt-in) to understand usage patterns and improve the platform.
• We do not use third-party advertising trackers.
• You can manage cookie preferences through your browser settings.

8. Children's Privacy

e-Poultry is designed for users aged 18 and above. We do not knowingly collect data from minors. If we become aware that a minor has provided personal data, we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will notify registered users of significant changes via SMS, push notification, or in-app banner at least 14 days before they take effect.

10. Contact & Data Protection Officer

For privacy inquiries, data requests, or complaints:

• Email: privacy@e-poultry.com
• Phone: +254 742 66 53 83
• Address: P.O Box 1089 - 40100, Kisumu City, Mito Street, Jura Road, Kenya
• Response time: Within 72 hours for standard requests, 24 hours for urgent matters.